W.R. Roberts, a butcher who owned a storefront in San Francisco's Tenderloin District, established the first Roberts in 1889. When his grandson George returned to California after serving in Germany in 1958, his cousin told him of an old country store for sale in Woodside.

George Roberts came down the peninsula from San Francisco and loved what he saw, so he borrowed a small amount of money from his father to establish the Roberts name in Woodside. The current store location was purchased from Emott Caldwell by George Roberts in 1960, and the rest is history.

In 1966, Bob Mullen, a novice viticulturist, was cultivating grapes in Woodside and producing Woodside Vineyards wine in his sixth year. He approached their wine buyer one day as a long-time loyal customer of Roberts Market. He convinced her to stock his locally produced wine, establishing a long and appreciated business relationship that has lasted more than 50 years.

Bob, who is now in his mid-90s, still makes personal deliveries to Roberts Market in Woodside and Portola Valley and his other original accounts spread across the San Francisco Bay Area.