One Table business lunches and dinners are a hidden treasure regarding sales-boosting practices. One of the most successful strategies to convert prospects into customers is to host a business lunch or dinner at Auto Vino.
Enjoying a gourmet meal with potential clients while conducting business allows you to connect with them at a much deeper level. They feel less pressure and are more open to learning how your company may benefit them in the future.
Reduce the pressure of a traditional sales pitch. Let's be honest: typical sales pitches are often intrusive and annoying to the prospect. The most effective sales pitches do not feel like sales pitches at all. When done well, a business lunch or dinner is precisely a disguised sales presentation.
It is a shared experience during a meal where both parties meet "without pressure" to discuss the possibility of a business relationship. According to the most recent data on B2B sales, approximately 60 percent of respondents stated they would be more likely to do business with a salesperson who did not exert excessive pressure to buy.
Increase client loyalty by strengthening business ties. Studies conducted over the years have demonstrated that individuals are more willing to work business with those they like. Allowing clients to get to know you over a business lunch is one method to increase your appeal.
Discussing business over dinner is a effective method to distinguish yourself from the competition by demonstrating that you value the attendees' time and consideration. And what client does not enjoy feeling valued?
Make it memorable. A proverb states, "People will forget what you say. People will forget your actions. However, how you made them feel will never be forgotten.